The new campaign by the cultural collaborators brings the thoughts and dreams of Leipzig’s youngest citizens into the heart of the city. With a colourful, childlike design, it creates a stage that focuses on the creativity and expressiveness of children.
The visual design: The layout of the campaign is reminiscent of a lively theatre stage. A colourful mix of bright colours, simple illustrations and childlike drawings catch the eye. Quotes and statements from children are not only interpreted graphically, but also directly integrated as text. Their words form the emotional anchor points that invite reflection and smiles.